19 Crimes
19 Crimes is more than just a wine—it’s a tribute to the resilience, rebellion, and perseverance of those who dared to defy the odds. Inspired by the true stories of British convicts in the 18th and 19th centuries, each bottle tells the tale of men and women who, instead of facing execution, were exiled to Australia as punishment for committing one of 19 specific crimes. These individuals became the pioneers of a new land, building a future from hardship and adversity.
Every bottle of 19 Crimes carries a piece of this history, with labels featuring real historical figures who lived through the journey of exile and reinvention. The brand brings these stories to life in an immersive way, using augmented reality (AR) technology. Through the Living Wine Labels app, consumers can scan the bottle to watch these figures tell their own stories—turning every sip into a connection with the past.
Crafted with bold flavors and a rebellious spirit, 19 Crimes wines reflect the audacity of those who refused to be silenced. From deep, robust reds to smooth, approachable blends, each wine embodies the character and resilience of those who shaped a new world.
This is not just a drink—it’s a story of survival, reinvention, and the power of the human spirit.
